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Gift Guides Are Just the Tip of the Commerce Content Iceberg — For Now
The latest Digiday piece on the role of gift guides in Q4 commerce strategies (*) captures an important shift: AI is redefining how editorial content drives discovery and sales. What used to be seasonal inspiration has become a structural pillar of the new commerce media economy. At Contalto , we’ve been analyzing that transformation at scale. Since January 2025, our Commerce Content Intelligence has tracked more than 80,000 commerce content articles from premium publishers
Didier Mormesse
Nov 5, 20251 min read
Evolution of Brand Storytelling during geopolitical, economic and societal instability
Contalto presented its latest insight report at the Paris conference La Presse Au Futur in December 2022. Download our report to discover...
Didier Mormesse
Jan 27, 20231 min read
ESG + Digital Branded Content = a perfect match
Check out Contalto's insight report investigating the growth trend in ESG-themed digital branded content.
Duncan Morris
Jul 25, 20221 min read
Download our Whitepaper: Digital Branded Content Uncovered
A first-of-its-kind insight report from DM Squared.
Duncan Morris
Jan 15, 20211 min read
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