Branded Content Intelligence
USE CASES
Turn Contalto into an unfair advantage
Covering almost 300 premium publishers, and with 30+ metrics for each content item, Contalto fills the knowledge gap, whatever your use case.
01
Uncover new business leads by knowing which brands are active and when new campaigns launch.
Share the knowledge with your team via automated alerts.
03
Discover the most relevant content for your brief or pitch.
Save and share collections of noteworthy creative.
Optimize your pitches to stand out from the rest.
Sales Prospecting
Creative Inspiration
02
All of your competitors' branded content in one place.
Gain full visibility of their content strategies and brand partnerships.
Place your own content into competitive context via industry benchmarks.
04
Understand the size and shape of the branded content market place.
Discover trends as well as sectoral and geographical opportunities.
Know your market share and plot your growth.
Competitive Intelligence
Market Insight
Solutions to match your needs
ACCESS CONTALTO
01
Platform
Full access to the Contalto web application. Manage access for your team and your internal stakeholders.
Browse, filter and search content. Explore and create dashboards.
Automate new content alerts and schedule regular dashboard downloads.
02
Intelligence Reports
Ad hoc or regular Branded Content Intelligence reports delivered to your inbox by the Contalto team.
Reports are available at the sector/sub-sector, brand, publisher, topic or theme level.
PLATFORM FEATURES
Built for impact
01
Analytics
Proprietary content analytics and metadata covering topics and themes, branding levels, storytelling archetypes and more.
03
Filters
Navigate directly to the most relevant content by filtering on any variable, from sector to brand to video-count.
Alerts
05
Automate and share the intelligence with your whole team via daily or weekly email alerts of relevant new branded content campaigns.
02
Content in context: compare key metrics with industry benchmarks at the article, brand, or publisher level.
04
Analyse branded content in aggregate at the total, brand, sector, publisher, genre or topic level.
06
Keep colleagues up-to-date with scheduled delivery of any dashboard report at the frequency of your choice.