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Introducing Content-to-Commerce Intelligence: The New Standard For The Commerce Media Era
Contalto defines a new standard of competitive intelligence for the commerce media era. It calls it: "Content-to-Commerce Intelligence".
Didier Mormesse
Nov 3, 20252 min read
The Constant Renewal of BRANDED CONTENT
A Contalto analysis of digital branded content across Jan-Apr 2026 reveals that 66% of brand-publisher partnerships were new, i.e. with brands that were inactive during the same time period last year.
Duncan Morris
May 72 min read
For premium publishers, COMMERCE CONTENT means premium products and prices
For premium publishers, Commerce Content means premium products and prices.
Duncan Morris
Apr 163 min read
Paid social commerce grows 65% while Middle East conflict cools branded content
Paid social commerce grows 65% while Middle East conflict cools branded content.
Duncan Morris
Apr 22 min read
Gift Guides Are Just the Tip of the Commerce Content Iceberg — For Now
The latest Digiday piece on the role of gift guides in Q4 commerce strategies (*) captures an important shift: AI is redefining how editorial content drives discovery and sales. What used to be seasonal inspiration has become a structural pillar of the new commerce media economy. At Contalto , we’ve been analyzing that transformation at scale. Since January 2025, our Commerce Content Intelligence has tracked more than 80,000 commerce content articles from premium publishers
Didier Mormesse
Nov 5, 20251 min read
Commerce Content is 7X Bigger Than Branded Content
For premium publishers, commerce content is at least 7X bigger than branded content in volume terms.
Duncan Morris
Oct 9, 20252 min read
Contalto to the Power of Three
We're proud to announce the launch of our 3rd service: Commerce Content Intelligence.
Duncan Morris
Jun 13, 20251 min read
Does Branded Content fit into the Lower Funnel?
Momentum in favour of branded content aimed at conversion rather than awareness is confirmed by 2024 analysis of Contalto data.
Didier Mormesse
Feb 20, 20252 min read
Events Intelligence - FIRST LOOK
With close to 2000 publisher events identified, analysed and uploaded to the Contalto app, it's time we shared a little insight.
Didier Mormesse
Oct 29, 20242 min read
Events Intelligence - the unique new service from Contalto
A must-have for anyone in event sales, strategy and planning.
Duncan Morris
Jul 9, 20241 min read
Duncan Morris
Oct 19, 20230 min read
Duncan Morris
Oct 4, 20230 min read
Duncan Morris
Jul 20, 20230 min read
Duncan Morris
Jul 13, 20230 min read
B2B Brands are 3X more vocal about sustainability
Contalto insight and data for the latest week's digital branded content.
Duncan Morris
Jun 29, 20230 min read
Is Europe now the equal of North America in Branded Content?
Contalto's analysis of branded content volume by country and region of brand origin.
Duncan Morris
Jun 22, 20230 min read
Have we reached peak ESG?
Contalto's analysis of trends in ESG-themed digital branded content.
Duncan Morris
Jun 8, 20230 min read
Travel is Back On Top in Branded Content
Contalto's analysis of trends in branded content for the travel sector.
Duncan Morris
Jun 1, 20230 min read
The Anatomy of Paid Social Posts
Contalto insight on digital branded content in the form of paid social posts.
Duncan Morris
May 25, 20232 min read
Evolution of Brand Storytelling during geopolitical, economic and societal instability
Contalto presented its latest insight report at the Paris conference La Presse Au Futur in December 2022. Download our report to discover...
Didier Mormesse
Jan 27, 20231 min read
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