Kantar Media Chooses Contalto to Enhance Its Insights Offering in France

A Contalto analysis of digital branded content across Jan-Apr 2026 reveals that 66% of brand-publisher partnerships were new, i.e. with brands that were inactive during the same time period last year.

For premium publishers, Commerce Content means premium products and prices.

Paid social commerce grows 65% while Middle East conflict cools branded content.

The latest Digiday piece on the role of gift guides in Q4 commerce strategies (*) captures an important shift: AI is redefining how editorial content drives discovery and sales. What used to be seasonal inspiration has become a structural pillar of the new commerce media economy. At Contalto , we’ve been analyzing that transformation at scale. Since January 2025, our Commerce Content Intelligence has tracked more than 80,000 commerce content articles from premium publishers

Contalto defines a new standard of competitive intelligence for the commerce media era. It calls it: "Content-to-Commerce Intelligence".