Commerce Content Intelligence
USE CASES
Contalto is the secret to next-level commerce content
With our taxonomy of 87 product sectors and 426 sub-sectors, only Contalto can make sense of the enormous daily volume of commerce content.
01
Place your own content into broader industry context to quantify your positioning and help shape your future direction.
Identify the white space in terms of product sectors where your commerce footprint has yet to reach.
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Become an instant expert by quickly finding all articles on a specific product sector or occasion.
Filter and search all commerce articles by author name or expertise.
Showcase your own commerce content portfolio via a custom content feed.
Content Strategy
Editorial Resource
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Compare your commerce content output directly with that of your competitors.
Understand their sectoral mix and identify their unique brand partnerships.
Share the knowledge with your team via automated alerts.
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Understand the size and shape of the commerce content marketplace in terms of brands, products, prices, retailers and publishers.
Learn how content breaks down by article type, and how special occasions spike content volumes.
Schedule and share automated reports to keep your colleagues informed.
Competitive Intelligence
Market Knowledge
Choose your solution
ACCESS CONTALTO
01
Platform
Full access to the Contalto web application. Manage access for your team and your internal stakeholders.
Browse, filter and search content. Explore and create dashboards.
Automate new content alerts and schedule regular dashboard downloads.
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Intelligence Reports
Ad hoc or regular Commerce Content Intelligence reports delivered to your inbox by the Contalto team.
Reports are available at the sector/sub-sector, brand, publisher and retailer level.
PLATFORM FEATURES
A powerful commerce companion
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Analytics
Content analytics and data covering prices, products, brands, retailers, publishers and sectors, as well as article types, occasions and seasons.
Filters
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Drill down to the most relevant content by applying one or more filters to the mass of daily articles.
Alerts
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Automate and share the intelligence with your whole team via daily or weekly email alerts of noteworthy new commerce content.
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Revealing side-by-side comparison of brands, publishers, retailers and product sectors - across all commerce metrics.
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Analyse commerce content in aggregate at the total, brand, retailer, sector level, or by specific occasion or season.
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Keep colleagues up-to-date with scheduled delivery of any dashboard report at the frequency of your choice.