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The Constant Renewal of BRANDED CONTENT
A Contalto analysis of digital branded content across Jan-Apr 2026 reveals that 66% of brand-publisher partnerships were new, i.e. with brands that were inactive during the same time period last year.
Duncan Morris
May 7
For premium publishers, COMMERCE CONTENT means premium products and prices
For premium publishers, Commerce Content means premium products and prices.
Duncan Morris
Apr 16
Paid social commerce grows 65% while Middle East conflict cools branded content
Paid social commerce grows 65% while Middle East conflict cools branded content.
Duncan Morris
Apr 2
Commerce Content is 7X Bigger Than Branded Content
For premium publishers, commerce content is at least 7X bigger than branded content in volume terms.
Duncan Morris
Oct 9, 2025
Duncan Morris
Oct 19, 2023
Duncan Morris
Oct 4, 2023
Duncan Morris
Jul 20, 2023
Duncan Morris
Jul 13, 2023
B2B Brands are 3X more vocal about sustainability
Contalto insight and data for the latest week's digital branded content.
Duncan Morris
Jun 29, 2023
Is Europe now the equal of North America in Branded Content?
Contalto's analysis of branded content volume by country and region of brand origin.
Duncan Morris
Jun 22, 2023
Have we reached peak ESG?
Contalto's analysis of trends in ESG-themed digital branded content.
Duncan Morris
Jun 8, 2023
Travel is Back On Top in Branded Content
Contalto's analysis of trends in branded content for the travel sector.
Duncan Morris
Jun 1, 2023
The Anatomy of Paid Social Posts
Contalto insight on digital branded content in the form of paid social posts.
Duncan Morris
May 25, 2023
Brand language is changing. How fluent are you?
How do you know what a brand stands for? Look at their branded content. Here at Contalto, that's exactly what we do - hundreds of times...
Didier Mormesse
Nov 24, 2022
The secret weapon publishers use to outpace the branded content market
Has your branded content business defied the slight downward trend across the broader industry this year? While 2021 saw branded content...
Didier Mormesse
Nov 7, 2022
Format Favourites: which sectors are embracing which storytelling formats?
The Branded Content Week in Review.
BC Intel (now Contalto)
Sep 22, 2021
It's Back-to-School Season but is Education Falling behind?
The Branded Content Week in Review.
BC Intel (now Contalto)
Aug 31, 2021
Filling the Luxury Gap
The Branded Content Week in Review.
BC Intel (now Contalto)
Aug 24, 2021
The Travel Sector's Patchy Recovery
The Branded Content Week in Review.
BC Intel (now Contalto)
Aug 17, 2021
B2B Content Megatrends
The Branded Content Week in Review
BC Intel (now Contalto)
Aug 10, 2021
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