Paid Social Intelligence
USE CASES
Let Contalto shine a light on dark posts
Every day, we identify and analyse paid social partnerships between brands and premium publishers across the main platforms.
01 Competitive Intelligence
Be the first to know the entirety of your competitors' paid social activity.
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Use the knowledge to identify untapped partnership opportunities.
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Share the intelligence with your team via automated email alerts.
02 Market Insight
Discover the size and shape of the market for paid social partnerships between brands and publishers.
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Use our social type classification to segment the market based on link destinations (links to brand, publisher, ecommerce sites etc.)
03 Social in Context
Benefit from Contalto's suite of services (also covering Branded Content, Commerce Content and Events) to better understand the role of paid social by brand, publisher or sector.
ACCESS CONTALTO
Choose your solution
01 Platform
Full access to the Contalto web application. Manage access for your team and your internal stakeholders.
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Browse, filter and search posts. Explore and create dashboards.
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Automate new post alerts and schedule regular dashboard downloads.
02 Intelligence Reports
Ad hoc or regular Paid Intelligence reports delivered to your inbox by the Contalto team.
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Reports are available at the sector, brand or publisher level.
PLATFORM FEATURES
Social intelligence without the scrolling
01 Metadata
Standard and proprietary metadata covering platform, brand, publisher, video and social type.
02 Dashboards
Analyse paid social posts in aggregate, at the total, brand, sector or publisher level.
03 Filters
Navigate the mass of daily posts by filtering on any variable, and saving your selection as a feed.
04 Scheduled Reports
Keep colleagues up-to-date with scheduled delivery of any dashboard report at the frequency of your choice.
05 Alerts
Automate and share the intelligence with your whole team via daily or weekly email alerts of relevant new social partnerships.