Kantar Media Chooses Contalto to Enhance Its Insights Offering in France

The latest Digiday piece on the role of gift guides in Q4 commerce strategies (*) captures an important shift: AI is redefining how editorial content drives discovery and sales. What used to be seasonal inspiration has become a structural pillar of the new commerce media economy. At Contalto , we’ve been analyzing that transformation at scale. Since January 2025, our Commerce Content Intelligence has tracked more than 80,000 commerce content articles from premium publishers