The Branded Content Intelligence Platform
Contalto offers a unique service to publishers, agencies and brands, helping them to understand the competitive landscape, optimise their content, and generate new business.
Our Partners
The insights provided allow us to be better informed as a business as well as accurately measuring the FT's standing in the content space
Global Insight Director,
Financial Times
We use Contalto for sales leads, creative inspiration, market insights and improving on work we've published already. It gives us a competitive edge.
Head of N.Europe/MEA Advertising & International Partnerships,
The Wall Street Journal
The ideal platform to keep track of digital branded content within our competitive environment. Contalto is an exhaustive monitoring system that clearly fills a gap in the market.
Director Business Intelligence, Commercial Strategy & Revenue Management - Int'l Ad Sales
Warner Bros. Discovery
Contalto offers a host of analytics and insights, enabling our creative teams to develop best-in-class solutions and benchmarking our offering to the market. It has become an indispensable part of our workflow.
Chief Revenue Officer
Euronews
Key Fact
Contalto users outperform their peers
2023 Contalto subscriber KPIs (publishers)
1) Subscribers have more content and bigger campaigns
BRANDED
CONTENT
VOLUME
+88%
BRANDED
CONTENT
CAMPAIGNS
+47%
Subscribers
Non-Subscribers
2) They grew their branded content volume (+26%) while
their non-subscribing peers declined (-9%)
Base: Publishers in the news, business and finance genres.
3) Subscribers have a broader, more exclusive base of client brands
PARTNER
BRANDS
+54%
EXCLUSIVE
PARTNER
BRANDS
+52%
Subscribers
Non-Subscribers
4) They grew their overall and exclusive brand count (+21% and
+51%) while non-subscribers declined (-7% and -10%)
Period: Sep 2022 - Aug 2023. Growth Averaged over past 2 years.
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