Events Intelligence - FIRST LOOK
With close to 2000 publisher events identified, analysed and uploaded to the Contalto app, it's time we shared a little insight.
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The
Branded Content & Events Intelligence
Platform
Contalto fills the competitive intelligence void for publishers, brands and agencies.
Win new business
with Contalto's COMPETITIVE INTELLIGENCE
All of your competitors' branded content and events in one place
Receive alerts when campaigns launch and events are scheduled
Uncover new business leads
Our Partners
Key Fact
Contalto users outperform their peers
2023 Contalto subscriber KPIs (publishers)
1) Subscribers have more content and bigger campaigns
BRANDED
CONTENT
VOLUME
+88%
BRANDED
CONTENT
CAMPAIGNS
+47%
Subscribers
Non-Subscribers
2) They grew their branded content volume (+26%) while
their non-subscribing peers declined (-9%)
Base: Publishers in the news, business and finance genres.
3) Subscribers have a broader, more exclusive base of client brands
PARTNER
BRANDS
+54%
EXCLUSIVE
PARTNER
BRANDS
+52%
Subscribers
Non-Subscribers
4) They grew their overall and exclusive brand count (+21% and
+51%) while non-subscribers declined (-7% and -10%)
Period: Sep 2022 - Aug 2023. Growth Averaged over past 2 years.
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