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Intelligence for the
Content-to-Commerce Economy

Understand how premium publishers create commercial value for brands through...

Branded Content
Commerce Content
Sponsored Events
Paid Social

About Us

Contalto defines a new intelligence category for publishers, brands and agencies operating in the content-to-commerce economy

By structuring and analysing millions of interactions between publishers, brands, sponsors, products and retailers, Contalto reveals how commercial opportunities emerge, how markets evolve and how leading organisations activate across premium media environments.

Through a combination of intelligence reports and platform subscriptions, Contalto enables clients to benchmark competitors, identify market opportunities and make better-informed commercial decisions.

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Our Intelligence Services

Together our 4 intelligence services provide a unified view of how commercial value is created across premium media.

Contalto services are available for the USA, UK, International English and French* markets.

*Branded Content and Paid Social only.

EXPERIENCE
Brand - Publisher Partnerships
Paid
Social
Branded Content
Commerce Content
Sponsored
Events
AMPLIFY
INFLUENCE
TRANSACT

Branded Content

Since 2019 we have identified and analysed branded content articles, videos and other formats across almost 300 premium publishers. Our proprietary metrics and benchmarks are relied upon by the world's leading practitioners in branded content. 

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Commerce Content

We capture the huge scale and variety of commerce content across over 400 product sub-sectors and all article types, seasons and occasions. Full brand, product, retailer and pricing data is available to make sense of this booming content type.

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Sponsored Events

In-person, virtual and hybrid events all in one platform, with full sponsor and speaker data, as well as venues, pricing, formats and more. Browse upcoming and past events, and visualise the events space via calendars, maps and dashboards.

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Paid Social

All those elusive 'paid partnerships' found and made available via our unique service that monitors social amplification across multiple platforms. Search and analyse by brand and publisher and by link type.

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Contalto in Numbers

With continuous, multi-year data across all our services, we bring scale and depth to all of our analyses and insights, offering you context, comparability and reliability whether your interests are broad or niche.  

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355K

Content Articles

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105K

Brands

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1.0M

Products

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400K

Social Posts

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4.5K

Publisher Events

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290

Publishers

Our Clients

Contalto clients include many of the world's leading media companies and premium publishers.

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“I’ve used Contalto for many years and I still remember being wowed with the depth of Information when I first saw it.
 
I use it for competitive tracking and understanding strategies by sector. I also use it for creative inspiration, as it’s a great resource for showing the work we should be proud of in our industry.”

Chris Woodall

Head of European Advertising Sales

The Wall Street Journal

"Contalto supports our Commercial and Research teams at WBD by enabling more informed strategic decisions across branded content.
 
It helps us uncover competitive activity, identify emerging market trends, strengthen sales enablement and prospecting efforts."

Michael Mühlich

Senior Business Intelligence & Ad Sales Research Manager

Warner Bros. Discovery

"Contalto gives our commercial teams clear visibility into advertiser activity, market trends and competitive dynamics across the branded content landscape.
 
It helps inform both strategic planning and day-to-day client conversations, and has become an important part of how we monitor the market and identify opportunities."

Enzo Diliberto

Global Insight Director

Financial Times

Tour the platform...

See for yourself how the power of the Contalto intelligence platform opens up new and unique analysis opportunities, via a 2 minute interactive tour. 

Contalto News & Insight

Deep dives into the content-to-commerce economy, publisher and brand strategies, and global content trends.

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