Contalto in Havas Group's Dare!
Dare!, the Havas Group newsletter features Contalto as part of their Start-Up Series.
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Elevate Your Content
Competitive Intelligence, Creative Inspiration
and Market Insight for digital branded content
Contalto is the next-generation Content Intelligence Platform.
We identify and analyse branded content campaigns to deliver
unrivalled knowledge to brands, publishers and agencies.
How it Works
Contalto is the secret behind the best minds in branded content
Lean on our tech + human ingenuity to gain a competitive edge
*100% cookie-less and tag-free
Digital
Branded Content
Tag &
Classify
Identify
& Track*
Benchmarks
Content
Analytics
Insight
Extract Metadata
Contalto
Application
Key Fact
Contalto subscribers outperform their peers
Digital branded content KPIs are significantly stronger for Contalto subscribers.
An analysis of growth rates in publisher-level data clearly shows how Contalto subscribers have rebounded much faster than their non-subscribing peers. Find out more here.
Number of CAMPAIGNS
(yr-on-yr growth)
Contalto subscribers grew their campaign total 3X faster than
non-subscribers*
Number of EXCLUSIVE BRANDS
(yr-on-yr growth)
Contalto subscribers were 8 times more successful in securing exclusive brand partnerships*
*Base: constant publishers in news, business and finance genres; Period: Jan-Dec 2021 vs. 2020
Contalto at a glance
Every day we add newly published branded content campaigns to Contalto
so that content creators and strategists, buyers and sellers
can stay on top of the action.
Use Cases
Features
From personalised alerts to AI-powered content discovery, Contalto has it covered.
Contalto is designed from the ground-up to keep you and your colleagues informed and to be your window of discovery on the most vibrant strand of content marketing.
Innovative
Content Analytics
A whole new level of content knowledge courtesy of our AI-based view of every campaign.
Know where content sits on the spectrum from informative to inspiring, from emotional to rational.
Understand exactly what the 'branded' in branded content means via our 10 branding diagnostics.
Custom
Feeds & Alerts
Cut through the daily content noise to view only the most relevant campaigns for you and your team.
Set up live content feeds displaying only
the campaigns that matter
Keep your team in-the-know via daily email alerts
of precisely filtered campaigns
Powerful Analysis
Tools & Dashboards
Unleash the power of Contalto to quantify the (till now) unquantifiable in digital branded content.
Market sizing
Key content trends
Industry rankings
Competitive context
Our Clients
Contalto is a trusted partner
to some of the biggest names in media and advertising
"The insights provided allow us to be better informed as a business as well as accurately measuring the FT's standing in the content space"
Enzo Diliberto
Global Insights Director
Financial Times
