Commerce Content is 7X Bigger Than Branded Content
- Duncan Morris
- Oct 8
- 2 min read
For premium publishers, COMMERCE CONTENT is at least 7X bigger than BRANDED CONTENT in volume terms.
In fact, many publish 30 or even 50 commerce content articles to every branded content equivalent.
A typical commerce article is 2000 words and features 10 products from 7 brands linking to 12 retailers, but can range from 1 to 150+ products depending on the article type.
Fashion & Style leads the way with 27% of commerce content, followed by Home & Garden (21%) and Beauty & Grooming (15%), though thousands of articles can also be found on less obvious sectors like travel, automotive and finance.
With full backdata from Jan 1st this year, hundreds of new articles analysed and added daily, plus paid social posts, Contalto's Commerce Content Intelligence service is uniquely able to quantify the size and shape of the dynamic publisher commerce marketplace.
After covering 110 US and UK publishers at launch, we are progressively adding many more and will expand the service to other markets.
"Commerce Content now sits alongside our established Branded Content and Events services, and lets us offer exclusive competitive intelligence, creative inspiration and market insight to help our clients build and monetise their brand partnerships."
Didier Mormesse, CEO and co-founder, Contalto
"Commerce content is far more strategic, topical and informative than it's sometimes given credit for. It's also mind-blowing in its breadth and depth, guiding purchases from a $10 pair of socks to a $100K pair of HiFi speakers."
Duncan Morris, COO and co-founder, Contalto
What we offer...
Full details for every article (type, occasion, season, brands, products, retailers, prices, links, word/image/video count, benchmarks and more)
Powerful search and filters (by publisher, brand, product, retailer, sector, price and more)
Proprietary commerce taxonomy (13 super-sectors, 87 sectors and 426 sub-sectors)
Dashboards at the industry, publisher, brand, retailer, sector and occasion level
Explore screen (drill down from super-sectors all the way to individual articles)
Compare tool (every data point side-by-side for you versus your competitors)
Downloads and notifications
Key benefits...
Use the Contalto Commerce Content Intelligence platform to:
UNCOVER OPPORTUNITIES for new brand/product partnerships.
IDENTIFY THE WHITE SPACE i.e. sub-sectors and niches under-served by commerce content.
AUTOMATE COMPETITIVE INTELLIGENCE sharing with your team
FINE TUNE YOUR COMMERCE POSITIONING by knowing your USPs and how you differ.
OPTIMISE YOUR COMMERCE STRATEGY via insights on trends, seasons, occasions, formats and more.
See for yourself.....
Take a guided tour through our commerce platform right now.
Book a demo tailored to your needs, and at a time that suits you.