The secret weapon publishers use to outpace the branded content market

Has your branded content business defied the slight downward trend across the broader industry this year?

While 2021 saw branded content volumes rebound strongly from pandemic-hit 2020, it was always going to be difficult to sustain the momentum through 2022. Difficult but not impossible, as one group of publishers has shown.

Publishers subscribing to Contalto have once again outperformed their peers by growing their campaign and brand count yr-on-yr, especially their exclusive brand partnerships (brands active on no other monitored publisher).

If you too would like to benefit from Contalto's competitive intelligence and creative inspiration, now is a good time to check out our recently launched 'Contalto Core' subscription offer, which starts from just $/€299 per month.

Full details, including free trial, available here.