Competitive Intelligence - Publishers

COMPETITIVE INTELLIGENCE for PUBLISHERS

Content Feeds

All of your competitors' campaigns in a live content feed that's always up-to-date.

Tell Contalto what kind of content you and your team need to stay on top of, whether that means rival publishers, sectors of interest, hot topics, regions or countries.

Contalto Feeds

Click any item to view campaign metadata and content analytics

View screenshots or visit campaigns directly

Share feeds with other Contato users in your organisation

Set up email alerts to notify anyone in your organisation on any new feed activity

Publisher Analytics

Deep-dive into your competitors' (or your own) branded content activity.

Use Contalto's unique analysis, at the publisher, advertiser or brand level, to shape sales and content strategies.

Publisher / Advertiser / Brand Analytics

Interactive dashboards for any publisher, advertiser or individual brand

Includes full activity profile + content analytics + content feed

Comparison with relevant benchmark data

Schedule recurring exports of these reports to your colleagues

Campaign Alerts

Every new content item from your competitors' campaigns, in your inbox, daily.

Instruct Contalto to notify you and specific business teams about any newly published branded content that meets your criteria.

Daily Alerts

Set up alerts based on your feeds or your choice of publishers, brands, sectors or topics

All/any new content added to Contalto in the past 24hrs that meets your alert criteria is sent as a single unified email

Access campaigns directly via your alert email

Add any number of email lists to keep teams notified about the most relevant new content

Filter

Quickly find the content that matters most

Choose from our filter library of almost 30 variables and many thousands of data values

Search

Intelligent keyword search

Search the full text content of all campaigns with pinpoint accuracy

Export

Share the intelligence

Schedule recurring exports of Contalto data and dashboards